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To The Baha
Project Type
Social Media / Photography / Content Creation
Role
Social & Content Lead
Youtube
Hot takes and hilarious riffs – all 100% live. To The Baha gets straight to it when it comes to everything NBA and hoops. Streaming Monday - Thursday, To The Baha goes live with NBA vets: Theo Pinson, Raymond Felton, and Charlie Villanueva. Also featuring Tyler Relph and Hong where they'll be breaking down every game, play, trade, and rumor.
Led this project's online presence, successfully grew the audience from zero to millions of viewers. Achieved this by developing a targeted content strategy, leveraging platform trends, and producing engaging digital content that consistently attracted and retained a large audience.