Out The Mud

Zach Randolph and Tony Allen, two NBA legends and former teammates, are known for their toughness. Dubbed “Z-Bo” and “Grindfather”, the pair defined the “Grit and Grind” era of the Memphis Grizzlies. In Out The Mud, the duo shares the stories that formed their unique tenacity on their journeys through sport, entertainment, and music. Plugged into the culture unlike any other, Zach and Tony take on a star-studded lineup of guests, from the biggest artists in the rap game to the realest NBA players you’ve never heard of.

Led this project's online presence, successfully grew the audience from zero to millions of viewers. Achieved this by developing a targeted content strategy, leveraging platform trends, and producing engaging digital content that consistently attracted and retained a large audience.